I have free trainings
on how to create your USP and have helped several contractors develop successful USPs. Many contractors have features that they aren’t even aware of that can be exceptional benefits to the customer and separate them from their competitors.
My company advertised for over 25 years using 3 USPs that were merely platitudes. I didn’t even know they were USPs at the time! They were “On Time, On Budget”, “We Build Better”, and “Always Voted Best”.
Then I found some mentors who helped me create great USPs based on my company’s features. My new USPs helped me transform my remodeling company into a million dollar remodel business.
After extensive reflection and overview, I discovered two USPs that made us stand high above my competitors. We had been in business for over 25 years and our work came with a lifetime guarantee throughout those years.
Our USPs became “Family Owned & Operated For Over 25 Years” and “Our Work Is Guaranteed For A Lifetime”.
With a great USP you will experience changes in your company, generate more leads, trust, and authority from your customers as they will come to believe you are the best contractor to provide them the service they need!
You will become more confident and focused and your company will gain more high-paying clients.
By using a USP effectively, you will see amazing results.