Chris Hatton is the creator of the Contractors Success Formula. His methodology includes unique and effective online marketing strategies and business management practices proven to help contractors and home service business owners achieve substantial business growth.

He is becoming one of the most sought after business success coaches to contractors and home services business owners in America.
About Chris Hatton:

I’m sitting here creating an About Me page, written by me.
What do I say about me, Chris Hatton?

This will be much easier if I write my “About Me” like I’m writing a letter to a friend!

So let’s be friends for a moment, and hopefully for a long time to come…

Here I go.

I have two dogs, Jiggs and Rocco.

I’m married and live at Lake Tahoe, CA. I have 5 children.

I drive a Ford F-250 flat bed that I bought from the US Forest Service. It looks like a giant granny apple as it rolls down the highway. I love my F-250. My family car (my wife’s car) is a Toyota Land Cruiser.

I have a nice home with a big green lawn and a small view of Lake Tahoe.
We travel frequently because our children are scattered across the states, from Arizona to Minnesota.

But all that stuff probably doesn’t matter to you and that’s not why you’re here.

By now you’re probably thinking..

Is this guy worth my time and attention?

For many readers, the answer is NO.
Here’s why:
My formula isn’t going to make your business explode overnight. It’s going to require some up front work. But once you have the key elements in place, your business should start to grow rapidly, and in the process, free up your time so you can enjoy your family and do the things you dreamed your business was going to allow you to do when you first decided to go into contracting. Overall, my formula is easy to follow and you should start seeing awesome results in 30-60 days.

You’re going to have to also do some ongoing maintenance to keep it all running. (You’ll be able to delegate this stuff in no time at all, once you’re up and running!).

So, I’m talking about staying on top of your social media stuff. BUT, some of the time you’re now spending micro-managing your business will be time spent on the online work, because I’m going to show you how to run your business and no longer have your business run you. This is the delegation part.

It isn’t always easy but the pay off is well worth it. No matter what, running a business can be frustrating and stressful.

Here’s what you can expect from me:
  • Actionable marketing strategies you can use right now, for free …which are usually followed by:
  • my sales pitches.
I’m in business to help contractors by coaching them. I will try to sell you my coaching and I won’t be subtle about it. 

But everything will be preceded by really valuable strategies and tactics you can use immediately.
That’s all free.

I’m hoping you’ll say, “Chris, this free stuff really helped me. I think I’ll try the paid stuff.”

Pretty simple, right?

I call it the ol’ “Let me show you how I can help you by actually helping you” trick.

And it works like a charm.

But you still might be wondering …

How Do I Know If Your Stuff Is Any Good?

Well, the wisest thing to do is to just get some of my free stuff.

If you like it, you’ll probably like my coaching.

If you don’t like it, you won’t.

But now is the time where I think I’m supposed to tell you more about me relative to my authority and celebrity status, so here it goes:

I got my general contractor’s license back in 1990. Back then we didn’t have the internet. We had a thing called the Yellow Pages. That’s how we all advertised, if we even advertised at all.

Most of us didn’t advertise. I’m not sure why. Some silent code among us, I guess. “Don’t use the Yellow Pages! They’re a rip off. It’s all about referrals anyway”. 

We all did business by referrals. The more referrals, the more bad ass you were! The thing I would say to my subs and fellow contractors was, “I just got a bunch of referrals. I’m gonna be slammed all Summer!” 

(Cause I’m that good, I thought to myself... I just hope I get more referrals come Fall...)

“My business runs off referrals, my work is my advertising”! I would say as I walked away, referral patting myself on my back.

Then the internet arrived. Some of us took a little longer to build our website, but most of us had a website. It was kinda like an “online business card” so it wasn’t given much cred by most contractors. My website didn’t get me any business! And most of the contractors I knew weren’t getting business from their websites either. So! Yes! Referrals were still the way. At least, that what we all thought.

I relied on the referral system for about 26 years and it provided a good living that came with uncertainty, stress, and inconsistent work. Sometimes there were weeks that went by as I waited for the next referral. It's just the way it was. 

Then I decided to try different ways to find clients outside of my "referral network". I wanted consistent work and my guys wanted more work too.  

I joined HomeAdvisor, BuildZoom & Thumbtack because I thought these digital marketplaces would fill the gaps. I payed a "contractor web designer" a flat fee of $10,000 to build me a website (turned out he didn't know squat). I created a Facebook business page which I didn't know how to market correctly. Then I placed some "old school" ads in local publications and joined the local trade association. 

None of these new strategies worked! HomeAdvisor charged me several hundred up front and a referral fee for every lead provided. The leads were unqualified, expensive and non-exclusive! My website had no lead generation elements and the content was terrible. It's crazy how much of what you say can make or break your website. I had no clue of how to maximize Facebook. I didn't know how to take advantage of free Google listings and knew nothing about SEO or keyword strategy. 

I began to study marketing strategies for contractors.  I read books and spent thousands on courses, from copy writing and closing sales, to sales funnel website design and building. I found two mentors who changed my life. I even joined a $30,000 Elite Mastermind Group. 

I knew I could have a million dollar remodel business if I got shit dialed in.

I started applying these marketing strategies to my business. It took hard work but I was all in (obviously). In a few weeks I was getting new leads from people that weren’t referred to me by someone I had done work for. These leads quickly became projects.

In 8 months, I grossed $865,000 and my business kept growing! 10 months later I broke the million dollar mark! 

My life changed! I had a team. I started spending more time with family and friends. We began to vacation frequently. We bought property in Costa Rica. I bought an RV to travel America (I never thought I would be an RV'r).  I even bought a Harley Blackline. Then we  paid our second home off and I retired.

I decided I wanted to teach contractors how to grow their businesses by using the strategies I used to grow my business so rapidly.  

Fast forward to today. I’m an author, course creator and coach. I love helping contractors build and grow their businesses without all of the hassles I went through. I’m becoming one of the most sought after coach to contractors in America, who want to grow their niche in the construction industry.
Here’s What I’ll Help You With, Specifically:


My main focus is to help you grow your construction company so that it becomes a business that provides you with a substantial income. I want to help you thrive, not survive, so you can enjoy life to the fullest.

I'll show you how we built a 7-figure company in under a year.

I’m the creator of Contractors Success Formula, which is a fancy way of saying, “I help contractors get consistent high-paying clients in 60 days or less by showing them how to build an easy high-converting sales funnel without needing any technical knowledge".

I help you to turn people, who are looking for the best contractor to do their home improvement project, into your client, before your competitors ever a chance to.

I will help you build a sales-funnel website that helps prospects, generates leads & gets clients. Traditional websites typically have platitudes, content that is unhelpful, and no lead magnets that create conversion.

I show you new online marketing strategies and ways to maximize social media platforms.

I show you how to manage and gain control of your business. 

Are you tired of being controlled by your business?

Are you tired of sleepless nights?

Are you tired of the daily  uncertainty? 

Would you like help with bidding, cash flow problems, closing sales, and more?

I can help you.

Are you ready to successfly grow and manage your business?

Here’s My First Sales Pitch To You:

Go to my home page and read some of my articles.

If you like them, sign up for my free trainings.

If they help you, consider buying some of my stuff when I make an offer to you.

Pretty simple, right?

Thanks for reading this page. Let’s start building your business!

Chris Hatton
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